Autistic Disdain

Blackberry is currently still sitting at the top of their field right now, with more mobile users than any other platform, including the iPhone. Yes, seriously. But any business owner could tell you, stagnation leads to ruin. And while Blackberry has the most users now, (and in fact, they're showing more increase than Apple in recent months), they need to stay competitive if they want to keep ahead of the game. But how do you get new users when you're already entrenched in the business space, but don't appeal in the slightest to average consumers?

People in suits dancing, of course!

I'm honestly not sure what I'm supposed to make of this ad. For the first minute, we see a woman who is very professionally dressed dancing around while using her holographic* Blackberry. Though I honestly can't tell if she's a successful businesswoman, or just dressed nicely while she works her retail job at a store in the mall.

Then BusinessMan Dan shows up. And he seems to be genuinely concerned about the positioning of his cufflinks. He fiddles with his tie, cufflinks, or wristwatch no fewer than five times. So if you're a vain, obsessive-compulsive business type, this phone might be for you. But then, you knew that already, didn't you? Well shoot. Who is this ad targeting then?

Then the high schooler shows up.

This high school kid, who appears to have a full-beard mind you, dances around in front of a set of lockers. Because, you know, that's what high school kids do these days, I guess. He clearly enjoys all of his Facebooks and Twitters as he dances about. This further solidifies the already concrete media perception that a.) social networks are only for kids, and 2.) that adults (like BusinessMan Dan) should do things kids like. Like use Blackberries. Or something.

Anyways, I guess the whole point here is, if you're a successful business type, or a kid who's been held back one too many times, or an ambiguous sexy lady, then Blackberries are for you. They can do everything you want from a phone! Provided everything you want from a phone is email, Twitters, and now....music.

*-- Note: Blackberry not actually holographic. Because that would be seriously killer.